The New SEO Playbook for Business Growth

The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike. Is search engine optimization (SEO) still worth it? What do zero-click searches and AI […]

The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike.

Is search engine optimization (SEO) still worth it? What do zero-click searches and AI content mean for your online strategy? If you’ve seen a dip in organic traffic or keyword rankings lately, it’s time to stop panicking and start rethinking your approach. I unpack a new, modern SEO framework designed to boost search visibility, attract high intent traffic, and drive real business results.

Whether you’re focused on local SEO, creating strategic content, or looking to optimize Google Business Profile, this episode gives you an actionable blueprint to level up your SEO for small businesses.

Key Takeaways:

• SEO Isn’t Dead—It’s Just Evolved
  Dwindling clicks and changing algorithms mean we need a new playbook—one focused on search presence, not just keyword rankings.
• Zero-Click Searches Are the New Normal
  With Google answering questions right on the SERP, it’s time to pivot from traffic obsession to meaningful brand authority and engagement.
• Think Visibility Over Rankings
  Use tools like Google Search Console to measure click-through rates, branded search growth, and query diversity—not just top 10 positions.
• AI Content is Your Friend (If Use